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You're Running a Salon. You Shouldn't Have to Figure It All Out Alone.

You're talented behind the chair. You built something real. But running the business side; the pricing, the team dynamics, the marketing, the rebooking systems, feels like a second full-time job nobody trained you for.

You Google things at 10pm. You second-guess your prices. You lose a stylist and wonder what you missed. You know your Instagram could be better but you never have the time.
That's not a talent problem. That's a support problem.
STRATA fixes that.

Meet STRATA.

The first of its kind AI business coach that knows the salon industry inside out and is available every time you need her.

STRATA is an AI coach built specifically for the salon and beauty industry. She combines deep business expertise with the warmth of a mentor who actually gets your world. the commission structures, the booking friction, the client retention challenges, the team culture issues.

24/7

ASK AT MIDNIGHT. GET AN ANSWER THAT ACTUALLY APPLIES TO YOUR SALON.

✓

NO STARTING FROM SCRATCH. EVERY ANSWER COMES WITH A READY-TO-USE PROMPT, SCRIPT, OR FRAMEWORK YOU CAN USE TODAY.

∞

UNLIMITED. ASK ONE QUESTION OR A HUNDRED. STRATA DOESN'T WATCH THE CLOCK. 

What STRATA covers 

Revenue & pricing

Raise your prices without losing clients. Optimize your service menu. Build packages and memberships that actually sell. Understand your margins and fix them.

Client Retention

Pre-booking systems, lapsed client win-backs, loyalty programs, and first-visit follow-up sequences that turn one-time visitors into loyal regulars.

Team & Culture

Hire and retain great stylists. Navigate performance conversations. Build compensation models that motivate. Create a culture people don't want to leave.

Marketing

Instagram and TikTok strategy that actually converts. Google Business optimization. Email and SMS campaigns. Referral programs. Content that builds your brand.

AI Strategy

Ready-to-use prompts for ChatGPT and Claude. Tool recommendations for salons. Workflows that save hours every week; without losing your personal touch.

operations

SOPs that free you from being the answer to everything. Inventory systems. Scheduling. The back-end work that makes the front-end shine.

This is what it feels like to have
a coach who knows your world.

Ask anything. Get salon-specific answers.

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Who is STRATA for 

STRATA is for you if…

​

  • You're a salon owner doing $250K–$1M+ in revenue and you know there's more on the table

  • You're still behind the chair and trying to grow the business at the same time

  • You've invested in education but need help with the business side

  • You want AI to work for your salon, but don't know where to start

  • You're tired of making big decisions alone

  • You want a coach in your corner without the $500/hour price tag


STRATA is NOT for you if…
You're looking for someone to do the work for you. STRATA gives you the strategy, the scripts, and the systems, but you have to want to implement them.

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STRATA Membership

Price: $97/month

What's included:

  • Unlimited access to STRATA, your AI salon business coach

  • Salon-specific advice on revenue, retention, leadership, team, marketing, pricing & AI strategy

  • Ready-to-use prompts, scripts, and frameworks

  • New knowledge and strategies added regularly

  • Cancel anytime; no lock-in, no contracts

Everything you need to know 

Is this just generic AI?
​

Not at all. STRATA is built specifically for salon and spa owners in North America, trained on industry-specific coaching frameworks, benchmarks, and strategies.

How do I access STRATA?
​

STRATA lives on Telegram, a free messaging app. After subscribing, you'll receive a link to activate your account and start chatting immediately.

Is my information private?
​

Yes. Your conversations are private and secure. STRATA does not share your information with other users or third parties.

Is it a real person behind STRATA?​
​

STRATA is an AI coach which means she's available 24/7, never overbooked, and never rushed. She's built on Jen's knowledge and frameworks, so her answers reflect real salon business expertise, not generic advice.

Can I cancel anytime?​
​

Yes. Cancel anytime with no questions asked. You'll keep access until the end of your billing period.

How many questions can I ask?​
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Unlimited. Ask as many questions as you need, as often as you need. There are no caps, no limits, no extra charges.

What if I need more support?​
​

STRATA will connect you directly with Jen Radley for 1:1 coaching whenever you need deeper, personalized strategy sessions.

How is STRATA different from just using ChatGPT?

ChatGPT is a general tool. STRATA is built specifically for salons. She knows your industry, your business model, your challenges, and your language. The difference shows up immediately in how specific and useful her answers are.

Ready?
Your competitive edge starts now.

Become the next salon owner or stylist who has a business coach in their pocket, available at midnight, between clients, whenever you need her.

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